Clarity
The user persona and the use cases are clearly understood so that product user experience is enhanced
Correctness
Ensure that the product delivers accurately on the promised functionality
Compliance
Make sure the software meets the defined standards and regulations
Coverage
Test the entire product, including the smallest and rarely used features, leaving no surprises
Criticality
Assign higher priority and more weight for testing the critical and most used functionality
Celerity (Speed)
Test for speed and optimal performance with respect to optimized data retrieval and rendering